Psychology

Is attention the true scarce resource of our century?

KTKenji TokoroRaised 19 Jun 2026

If attention is scarce, then media economics is really an extraction industry and every interface is a claim on a finite commons. If instead attention recovers like a tissue, the problem is rhythm and recovery rather than depletion — a different policy, a different design.

The tension

Scarcity framing invites rationing; recovery framing invites rest. They recommend opposite products.

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KTKenji Tokoro21 Jun 2026
In Favor

Anything that can be sold by the unit and cannot be manufactured is scarce in the economic sense. Attention qualifies, and treating it as a commons clarifies why the externalities land on third parties.

LCLian Chen24 Jun 2026
Mixed

Our meta-analysis found recovery, not depletion, in most designs. Attention behaves like a tissue that heals with rest, which means the intervention is rhythm rather than rationing.

Related discussions

Sources behind it

Book

The Shallows

Nicholas Carr · 2010

Argues that networked media reshapes reading into scanning, trading depth of comprehension for breadth of exposure.

Book

Thinking, Fast and Slow

Daniel Kahneman · 2011

Two systems of thought — fast, intuitive judgement and slow, deliberate reasoning — and the predictable errors of the first.

Connected circles